Mercedes-Benz:
Roger Federer x Neon Dreams
Client: Mercedes Benz
Role: Creative Director Copy
Agency: antoni Berlin
Introducing Mercedes’ Power Nap program
Yes, it’s a bold name. But then again, so is napping like a champion.
Success starts with preparation, and sometimes that means pressing pause. Inspired by Roger Federer’s legendary respect for rest, the new Power Nap program lets you reset your focus in true Mercedes style.
Enjoy a 15- or 20-minute recharge with ionised air, reclining heated seats, ambient lighting, and climate control, followed by a gentle wake-up featuring seat massage and a soft return to light. Nap hard, drive sharp.
Watch the film:
Relax & fall asleep
Music
Your Mercedes begins to play soothing sounds of the natural world and relaxing ambient melodies. Listen to the calming sounds of Lake Zurich – exclusively composed for the Power Nap program.
Light
The ambient lighting transforms into a soothing colour arrangement to help you drift off into sleep, and a starry night sky displays on the dashboard.
Air
The Air Balance technology ionises the air and cleanses it with a state-of-the-art filtering system equipped with a charcoal filter. At the same time, the temperature remains regulated throughout your nap.
Undisturbed
For undisturbed sleep, the shades on the sunroof, side windows and rear window close automatically and the doors lock.
Comfort
Power Nap moves the driver’s seat into a comfortable resting position by reclining the seat back and adjusting the seat base.
Wakey wakey
The last minutes of the Power Nap program are the wake-up phase, where a gently invigorating melody wakes you and a classic massage starts up in your seat. Each feature that lulled you to sleep will reset, realign and reanimate to wake you: The ambient lights brighten, the shades roll down, the seat returns to the upright position and the air conditioning blows cooling air.
Client: Mercedes-Benz
Agency: antoni
Executive Creative Director: Damon Aval
Creative Director Copy: Vanessa Schefke
Creative Director Art: Catharina Sonnenberg
Creative Producer: Eric Hansen
Account Manager: Felix Gerke
Director Film: Jenny Brough
Cinematography: Jack Exton
Production Designer: Thomas Bird
Executive Producer: Uli Ulbrich
Editor: Noa Livnat
Grading: John O´Riordan
Sounddesign & mix: Kraatz Studios