Hinge.
Designed to be Deleted.
Role: Creative
Agency: Anomaly Berlin
Introducing Europe to yet another dating app in such a saturated market required an eye-catching and snappy campaign. We brought Hinge (& their mascot Hingie) out on the streets and onto screens - showing off just how different this app is from the rest.
“Hi Europe, we’re Hinge!”
We asked local European creators to explain Hinge in their own words. Check it out:
The dating app, that breaks up with dating apps.
Feelings instead of ghosting.
Find love, dump us.
Fall in love instead of swiping.
Meet. Match. Move on from Hinge.
Translation:
Hinge is the dating app *shhh!* designed, to be deleted.
Designed to be deleted. Hinge.
Translation:
Hinge is the dating app designed, to be deleted.
Where you’ll find your person, for the small and big adventures. Fall in love on Hinge, and break up with us.
SU: The dating app, designed to be deleted. Hinge.
Translation:
Hinge is the dating app, for all of those that want to turn a date into a party. A party, to which Hinge isn’t invited to. ‘Cause Hinge is the dating app, designed to be deleted.
SU: Designed to be deleted. Hinge.
Credits
Client: Hinge
Agency: Anomaly Berlin
Creative Director: Nadine Nedrebö
Senior Copywriter: Vanessa Schefke
Art Director: Lina Rohde, Anna Broujean