A 360 campaign for the United Nations of Space
With the campaign “The Space That Makes Us Human”, we explored the newest technological advancements as well as humanity’s oldest questions through a series of four films and dozens of interviews with global leaders in all things space exploration. The campaign was released with Nowness as well as its own full digital platform.
Visit the site for the full experience: media.karmanproject.org
Role: Creative
This campaign is divided into 4 chapters that take the viewer on a journey into space, each of which revolves around its own short film & interviews with astronauts, specialists, and dreamers.
Starting with chapter 1, “The Unknown” explores the act of looking up and wondering what may be out there. Onto chapter 2, “Cosmic Link” delves into satellites and the gift of global communication that space has given us.
Chapter 3, “Return to Earth” looks at our planet from above and how space travel helps combat the rising threat of climate change. Ending on chapter 4, “The Way Forward” explores the future of space governance.
How?
By interviewing over 30 leaders in the field of space exploration including astronauts, engineers, and founders, and partnering with some of the greatest artists, directors, thinkers, writers, web developers, and creatives, we brought a unique vision of space to life.
The Result
The campaign was streamed on the ISS - the international space station - and was featured on the premier space news site space.com, CNBC, CKUT, Radio Canada, and more. It is now exhibited at the Artscience Museum in Singapore. The Space That Makes Us Human is the best-performing campaign on Nowness in 2021.
Some awards the campaign won: Site of the Day, Developer Award, and Mobile Excellence from Awwwards. FWA of the Day. Website of the Day, UI Design Award, UX Design Award, Innovation Award from CSS Design Awards, and Site of the Day by CSS Winner.
Watch: The Future of Space Exploration
The Team
Executive Creative Director & Executive Producer: Lorenzo Musiu
Creative Director & Campaign Strategist: Elisa Amelia Bausch
Creative & Production: Impolite GmbH
UI / UX Design Team: Irina Gritsay, Kien Fam